Jessica
Taylor
3/28/2016
Dr.
Zamora
ENG5085
Chapters Two & Three of Jill
Walker Rettberg’s Seeing Ourselves
Through Technology
In chapter two of Seeing Ourselves Through Technology, “Filtered Reality”, Jill
Walker Rettberg uses “filter” as both an analytical term to understand
algorithmic culture and as a metaphor for the ways that technology alters and distorts—and
even sometimes removes—certain aspects of our text, images, and data. Throughout
the chapter, Rettberg discusses the similarities between the visual filters
that we apply to images, the technological filters that alter our social media
feeds, and the cultural filter that shape our choices and actions online.
In terms of visual filters, Rettberg notes
that “one reason that filters fascinate us is that it gives the image that
strangeness that defamiliarizes our lives. The filtered image shows us
ourselves, or our surroundings, with a machine’s vision” (26). And although
filters have become so overused and commonplace that the defamiliarization
effect wears off, “seeing ourselves through a filter [still] allows us to see
ourselves anew” (26). Using a filter is simply one way to make our everyday
experiences more special to ourselves.
Another reason that people may choose to
apply filters to images has to do with selfies. Rettberg writes that selfies
can sometimes feel raw or revealing—too real. Filters allow us some distance
from images of ourselves. According to Rettberg, it’s “as if we are outside of
ourselves” (27). Perhaps that is why some people choose to use filters and apps
that alter their image so drastically. This could explain why apps such as
SkinneePix and Facetune exist.
Rettberg also discusses cultural and
technological filters which frequently overlap and are often affected by one
another. Cultural filters are the rules that guide us and teach us to filter
out some forms of expression. Rettberg notes that we know what we are “supposed
to” do because of the shared ideas of our culture. One example that is provided
is the use of preformatted baby journals. Rettberg argues that cultural filters
teach new parents what they are “supposed to” document and share. Creativity is
often limited—inside of these preformatted journals there are prompts and
spaces dedicated for certain pictures. She goes further to say that digital versions
of these baby journals are even more restrictive. While you can alter non-digital
baby journals to some degree by ripping out pages or pasting larger pictures
overtop of some, you cannot usually alter digital versions at all.
Algorithms are another example of
technological filters. Recently, Instagram announced that they would be
switching their feed from a reverse chronological order to an algorithm similar
to Facebook. This caused a huge backlash. One has to wonder if this is because
the digital community is aware that algorithms filter some people out.
In chapter Three, “Serial Selfies”,
Rettberg argues that one needs to see social media genres as feeds and analyze each
post or image as part of a series. She goes on to discuss some visual
self-representation genres that are very serial such as time-lapse videos and
profile pictures. The first example of a serial selfie artist that Rettberg
mentions is Suzanne Szucs. Szucs began taking Polaroid pictures every day in
1996 and continued for 15 years. Rettberg likens her mass of self-portraits to
Instagram.
There is a strong storytelling aspect to
cumulative self-presentation online. Time-lapse videos allow the creator to present
months—even years—of their lives in a matter of minutes. Ahree Lee and Noah
Kalina created “Me” and “Everyday” respectively. Both videos where posted on YouTube
in 2006 and feature the creator’s selfies over a long period of time. Rettberg
notes that audience fascination with these types of projects often has to do
with watching change happen in hyperspeed. She also notes that race and gender may have
influenced the different receptions of these two videos. Some of the YouTube
comments for “Me” are cited including: “Lol she’s Asian so she looked the same
for the whole thing” and more that mentioned her gender (37). It was
interesting to watch examples of pregnancy and childhood time-lapse videos
because the idea of a story is more obviously present. I found myself
responding more to videos like these.
Next, Rettberg discusses profile pictures
as visual identity. Profile photos are a form of communication, a “visual
expression of identity” (40). They change over time and taken cumulatively,
tell a story. Later, Rettberg mentions temporary profile pictures or filters,
like the ones sometimes offered by Facebook. Sometimes users are given a choice
to add filters or icons that have to do with the changing seasons or upcoming holidays.
Also, Facebook often allows users to add a filter to show support after terror attacks
such as the flag of the country. Rettberg writes that these types of temporary profile
pictures are used to show support and solidarity, but they can also be coercive
as people may feel pressured to use them.
Both of these chapters highlight how
technology can be used to form digital identity and how cultural and
technological filters can alter and shape that identity. As Rettberg notes,
technology comes with certain affordances and limitations. In certain ways, our
culture shapes our interaction with technology and vise-versa. Our choice of
digital self-representation and performance tells a story; in some aspects we
get to choose in which ways we tell that story, and in some ways we have no
choice at all.
Discussion questions can be found on the
Google Doc!